Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.
When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.
The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners. Continue reading
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Tagged ASA, Ask for Evidence, Brina Eidelson, David Parker, Dipika Joshi, Errol Denton, Fitalifestyle, Food for Life, Gareth Edwards, Good Medicine Clinic, Groupon, Inhealth UK, Jackie Reader, Katrin Hempel, Live Blood Analysis, LIve Blood London, Live Blood Test, London Natural Therapies, MyCityDeal, Natural Health Clinic, Nutritional Microscopy, Optimum Health UK, Ruth Daber, Sanctuary of Light, See My Cells, Solar Health, Stephen Ferguson, Steps To Perfect Health, UK Blood Clinic
I have already made several complaints to the ASA regarding live blood analysis. I thought I had made my point and had been planning to forget about LBA for a while and concentrate on the Nightingale Collaboration’s Focus of the Month. Following my complaint about the Evening Standard’s ‘PH’ article last week however, and after examining the related company websites, I felt I should inform the ASA of my concerns. Continue reading
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Tagged Alkaline Diet, ASA, Energise for Life, Evening Standard, Food for Life, Gareth Edwards, Live Blood Analysis, pH Miracle, pleomorphism, Raw and Juicy, Robert O Young
The Evening Standard still haven’t replied to my last last email so I thought I’d send them another one:
I am still awaiting your response to my last email (see below). I would like to point out that I feel strongly about this issue and am not able to simply forget about it now that the article has been removed from the website. Continue reading
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Tagged Alkaline Diet, ASA, Energise for Life, Evening Standard, Food for Life, Live Blood Analysis, pH Miracle, pleomorphism, pseudoscience, Raw and Juicy, Robert O Young
Following a tip off by Ben Goldacre, I was shocked to read this article by Victoria Stewart of the Evening Standard, which appeared in yesterday’s ES magazine. (EDIT: The article has since been removed from the Standard site but can be found here.)
It contains such gems as ‘the average sleep-deprived, hard-partying Londoner will probably have an acidic pH level below 7’. Continue reading