Tag Archives: Food for Life

Live Blood Analysis and the ASA: a catalogue of complaints

Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.

When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.

The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners. Continue reading


ASA complaints provoked by the Evening Standard ‘PH’ article

I have already made several complaints to the ASA regarding live blood analysis. I thought I had made my point and had been planning to forget about LBA for a while and concentrate on the Nightingale Collaboration’s Focus of the Month. Following my complaint about the Evening Standard’s ‘PH’ article last week however, and after examining the related company websites, I felt I should inform the ASA of my concerns. Continue reading

More complaints to the ASA and the Evening Standard

The Evening Standard still haven’t replied to my last last email so I thought I’d send them another one:

Dear Charlotte,

I am still awaiting your response to my last email (see below). I would like to point out that I feel strongly about this issue and am not able to simply forget about it now that the article has been removed from the website. Continue reading

‘Raise your PH level like a celebrity’ says the London Evening Standard

Following a tip off by Ben Goldacre, I was shocked to read this article by Victoria Stewart of the Evening Standard, which appeared in yesterday’s ES magazine. (EDIT: The article has since been removed from the Standard site but can be found here.)

It contains such gems as ‘the average sleep-deprived, hard-partying Londoner will probably have an acidic pH level below 7’. Continue reading