Alcopal claimed that their “clever little ingredient prevents alcohol being absorbed” and that their pills could help drink drivers beat breath tests.
Such irresponsible, misleading and unauthorised claims earned Alcopal two separate entries on the Advertising Standards Authority’s list of non-compliant advertisers. Complaints came from the Royal Society for the Prevention of Accidents (RoSPA) in 2012 and from Birmingham Trading Standards earlier this year.
Alcopal Limited was dissolved on 30th September 2014. Continue reading