Tag Archives: ASA

Amazon rebuked by ASA for promoting measles

Amazon have had their wrists slapped by the Advertising Standards Authority for their description of the decidedly dodgy book, Melanie’s Marvelous Measles. Continue reading

Cancer quackery on sale at Amazon.co.uk

Selling and advertising unlicensed cancer cures is illegal, dangerous and cynically exploits the vulnerable. And while it doesn’t surprise me that there are dubious alternative health websites marketing such products, to find them on sale through Amazon is unexpected and worrying.

The following products are all currently available* from Amazon.co.uk, sold by third parties. The Blood Purifier is even “fulfilled by Amazon”, meaning the product is picked, packed and shipped by Amazon from one of their warehouses. Continue reading


Third time unlucky for Steps to Perfect Health

The Advertising Standards Authority have upheld my third complaint against live blood analyst and general all round quack, David Parker (t/a Steps To Perfect Health). The last two complaints against Parker had been informally resolved but despite assurances, he failed to remove the problematic claims from his website.

These claims related to Dried Layered Blood Analysis by Light Field Microscopy, Live Blood Analysis by Dark Field and Phase Contrast Microscopy, Full Body Scans using the BEST body scanning system, Sensitivity Allergy Testing using the Electro Dermal screening technique, as well as more general claims about David’s abilities to successfully treat a range of named conditions including arthritis, osteoporosis, bacterial and parasitic infections and cardiovascular disorders. Continue reading

‘Dr’ Stephen Ferguson’s recordbreaking ASA adjudication

The Advertising Standards Authority have upheld my complaint against Dr Stephen Ferguson’s Natural Health Clinic website. He was found to be in breach of eight of the CAP Code rules – more than any other live blood analyst on my list.

Yet surprisingly, the ASA have not asked him to stop calling himself ‘Dr’. As Ferguson explains here, (at the bottom, just after the incredible CV):

The use of Dr before Dr Stephen Ferguson’s name is for PhD, the highest level of learning, not because he is a chemical drug doctor (GP). He is a naturopathic doctor the number 1 in the world, curing disease using only natural techniques and substances. NO CHEMICAL DRUGS (which are needed at times, but always damage the body and create other diseases, and in most case just mask the ones you already have pushing them deeper into your system, so you stay a legal drug addict for life in most chronic cases). Continue reading

Live Blood Analysis and the ASA: a catalogue of complaints

Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.

When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.

The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners. Continue reading