Weekly ASA adjudications, grace periods and blogging

I’m not sure blogging in detail about the weekly ASA adjudications (and informally resolved cases) is the best use of my time for various reasons:

Weekly ASA Adjudications: Vitabiotics ‘slammed over misleading health claims’

The ASA this week upheld a complaint against Vitabiotics Ltd. It concerned some posters for Neurozan plus, which Vitabiotics claimed helps ‘maintain brain function and performance’ and provides ‘NUTRIENTS FOR THE BRAIN’. The product was ‘designed to help keep you at your razor sharp best’ and ‘includes the specific B vitamins reported in ground-breaking research’. Nutrisciences blogged the story in more detail here.