Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.
When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.
The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners. Continue reading
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Tagged ASA, Ask for Evidence, Brina Eidelson, David Parker, Dipika Joshi, Errol Denton, Fitalifestyle, Food for Life, Gareth Edwards, Good Medicine Clinic, Groupon, Inhealth UK, Jackie Reader, Katrin Hempel, Live Blood Analysis, LIve Blood London, Live Blood Test, London Natural Therapies, MyCityDeal, Natural Health Clinic, Nutritional Microscopy, Optimum Health UK, Ruth Daber, Sanctuary of Light, See My Cells, Solar Health, Stephen Ferguson, Steps To Perfect Health, UK Blood Clinic
UPDATE 18/01/13: It appears that Denton has been paying people to sign a petition against me and Jo Brodie. A new Twitter account (@FightRacism2) has also been set up to promote this petition and to spread malicious untruths about us. For further details, see Jo’s Storify post here. The RationalWiki entry for Errol Denton is also being kept updated with recent developments and new, relevant links.
Live blood quack Errol Denton seems to think Jo Brodie and I are being unfair to him. He claims we’ve been cyber bullying him for two years, purely because of the colour of his skin. We are lower than a cockroach’s belly, apparently.
Of course, Errol hasn’t substantiated any of these claims. Like many of the claims on his sites, they are totally without foundation. Continue reading
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Tagged Alkaline Diet, Brina Eidelson, Dipika Joshi, Errol Denton, Fitalifestyle, Good Medicine Clinic, Groupon, Inhealth UK, Jackie Reader, Katrin Hempel, Live Blood Analysis, livebloodtest, London Natural Therapies, Natural Health Clinic, Optimum Health UK, Ruth Daber, See My Cells, Solar Health, Stephen Ferguson, Steps To Perfect Health, UK Blood Clinic
Thursday’s BBC Radio 4 You & Yours featured a report on live blood analysis.
I won’t go into too much background detail about the technique, the practitioners featured, the Groupon deals I’ve reported to the Advertising Standards Authority or the angry and disappointed customers who found my blog (and subsequently spoke to the media). I have already written about those things extensively (see ‘Further reading’, below).
Let me just share some highlights… Continue reading
Yesterday’s Daily Mail featured a really quite incredible
advert article by Maysa Rawi extolling the wonders of the Playtex ‘Objective 1 Size Down’ ‘shapewear’.
Let’s not get distracted looking at the model and imagining all the unsightly and embarrassing bulges she would have, were she in smaller underwear. I am well aware of the merits of big knickers.
I do, however, find the following assertions very hard to believe: Continue reading
Travelling with British Airways these days, you could be forgiven for imagining you’re on a one-way trip to La La Land.
How disorientating it must be to find yourself miles in the air, possibly at some ungodly hour, and then be confronted with surreal advertising – relating to the health-giving properties of coloured light, negative ions and snake venom. Claims which can only be based on pure fantasy – since reliable evidence to support them is distinctly lacking. Continue reading
Well, that’s hardly news, is it?
As we’ve already established, Groupon seem to have no scruples when it comes to the promotion of dubious quackery. The only difference here is that the miracle product apparently comes from an actual snake. Continue reading
Excuse my belligerent tone but I truly am appalled and frustrated that despite numerous complaints, innocent members of the public are still being misled by Live Blood Analysts promoted by Groupon.
In addition to making misleading claims in his advertising, one practitioner, Errol Denton, has even – according to comments made online – been treating customers appallingly, resulting in a ‘mass refund’ from Groupon, as well as an adjudication by the Advertising Standards Authority against the original ad.
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Tagged ASA, Cancer, Errol Denton, Fitalifestyle, Groupon, Harley Street, Live Blood Analysis, livebloodtest, Natural Health Clinic, The One Show, Trading Standards