Tag Archives: Robert O Young

Ask for Evidence on “miracle” cancer cures

Sense about Science are highlighting miracle cancer cures as part of their Ask for Evidence campaign.

This post aims to highlight the harm done by “miracle” cures and to suggest what evidence hunters can do to tackle this. It also gives examples of when action has had an effect and the ways those selling such treatments can wriggle out of trouble.

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Angelina Jolie and opportunist quacks: a Hall of Shame

The following individuals have all written misleading, opportunist pieces on Angelina Jolie’s decision to undergo a double mastectomy. They have used her story as an opportunity to promote their own quackery.

It didn’t take long, did it? Continue reading

“Dr” Robert O Young: shameless cancer quack

Apologies for the messy formatting. This has been exported from Storify in

“Dr” Robert O Young, the shameless cancer quack, stooped even lower than usual yesterday. Continue reading

An appalling ‘alkaline’ diet plug in the Mail on Sunday

Does your diet pass the acid test? Forget Dukan and Atkins — these days, the A-list way to a flat tummy is ‘eating alkaline’.

Whatever you do, don’t read it. It’s excruciating, wince inducing drivel from start to finish. It eventually winds up with a plug for the book Honestly Healthy: Eat With Your Body In Mind, The Alkaline Way by Vicki Edgson and Natasha Corrett.

Actually, the whole article seems to be a plug for that book.

I’ll pick a few quotes for you. Continue reading

Fitalifestyle added to ASA Hall of Shame

Less than two weeks after publishing a fourth adjudication against them, the Advertising Standards Authority have added Errol Denton’s Fitalifestyle (t/a See My Cells and Live Blood Test) to their list of non-compliant online advertisers.

Denton earned his place in this Hall of Shame with a very ill-judged response to this adjudication, which concerned some ludicrous claims about chlorophyll. He duly deleted the claims from this page of the See My Cells site, only for them later to appear here below an ‘OFFICIALLY PROVEN PHOTO TAKEN FROM NASA WEBSITE!!!’ Continue reading

‘Dr’ Robert O Young shamelessly continues to imply he can ‘reverse’ metastatic breast cancer

I was appalled yesterday to find the outrageous quack – ‘Dr’ Robert O Young implying on Twitter that he is able to reverse metastatic breast cancer.

This comes less than a year after Kim Tinkham tragically died of this very form of cancer after following Young’s advice.

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My third ASA adjudication: Groupon’s Live Blood Test claims exaggerated, misleading and unsubstantiated

My blog started in March of this year, when I found out about Live Blood Analysis (and the related Alkaline Diet). It is a practice promoted and taught by ‘Dr’ Robert O Young (subject of my second adjudication), based on the laughable and long-disproven theory of (extreme) pleomorphism (the idea that the body’s own cells transform into bacteria and fungi).

Since March, I have made a series of complaints to the Advertising Standards Authority about misleading and unsubstantiated claims made by LBA practitioners. The majority of these have been informally resolved (when the advertisers agreed to remove problematic claims). Unfortunately some practitioners did not agree to remove their claims. According to this letter from the ASA, they aren’t going to pursue all my complaints formally but will instead focus on one or two. The letter also said “if Council goes on to make a formal adjudication, we will in all likelihood follow up with compliance action across the sector”.

I am hopeful that this is such an adjudication. Continue reading