Tag Archives: Steps To Perfect Health

Live Blood Analysis: no health claims allowed

Practitioners should not be making health claims for Live Blood Analysis. Not a single one. There is no evidence to support them.

The UK Committee of Advertising Practice (CAP) have published guidance on Live Blood Analysis, which advises

CAP is yet to see any evidence for the efficacy of this therapy which, without rigorous evidence to support it, should be advertised on an availability-only platform. Continue reading

Third time unlucky for Steps to Perfect Health

The Advertising Standards Authority have upheld my third complaint against live blood analyst and general all round quack, David Parker (t/a Steps To Perfect Health). The last two complaints against Parker had been informally resolved but despite assurances, he failed to remove the problematic claims from his website.

These claims related to Dried Layered Blood Analysis by Light Field Microscopy, Live Blood Analysis by Dark Field and Phase Contrast Microscopy, Full Body Scans using the BEST body scanning system, Sensitivity Allergy Testing using the Electro Dermal screening technique, as well as more general claims about David’s abilities to successfully treat a range of named conditions including arthritis, osteoporosis, bacterial and parasitic infections and cardiovascular disorders. Continue reading

Live Blood Analysis and the ASA: a catalogue of complaints

Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.

When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.

The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners. Continue reading

Denton’s dirty tricks campaign

UPDATE 18/01/13: It appears that Denton has been paying people to sign a petition against me and Jo Brodie. A new Twitter account (@FightRacism2) has also been set up to promote this petition and to spread malicious untruths about us. For further details, see Jo’s Storify post hereThe RationalWiki entry for Errol Denton is also being kept updated with recent developments and new, relevant links.

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Live blood quack Errol Denton seems to think Jo Brodie and I are being unfair to him. He claims we’ve been cyber bullying him for two years, purely because of the colour of his skin. We are lower than a cockroach’s belly, apparently.

Of course, Errol hasn’t substantiated any of these claims. Like many of the claims on his sites, they are totally without foundation. Continue reading

ASA not able to pursue all my Live Blood Analysis complaints… Hopefully compliance action across the sector to follow.

Finding out about Live Blood Analysis, a highly dubious procedure with similarly dubious practitioners was what gave me the impetus to start making complaints and blogging. I am now hopeful that the Advertising Standards Authority will reward my efforts with compliance action across the sector. Continue reading

Another one of my ASA complaints resolved this week – along with yet more about misleading healthcare claims

There were only six adjudications listed on the ASA website this week and the only one relating to health was yet another example of opticians complaining about each other. I am so bored with this that I can’t even be bothered to link to the other seemingly countless examples recently encountered. To any reader less disinterested than I, they aren’t hard to find.

Of the sixty informally resolved cases, seven were in the Health and Beauty sector: Continue reading

Live Blood Analysis, pleomorphism and the Advertising Standards Authority

I have been reading the websites of UK practitioners of Live Blood Analysis with increasing interest.

As explained on the Solar Health website, Live Blood Analysis is based on the theory of pleomorphism, as proposed by Günther Enderlein. He believed small harmless particles present in every animal or plant can, under certain circumstances, transform into larger pathogenic bacteria or fungi. In terms of modern day understanding of microbiology, this clearly makes no sense. Continue reading