Monthly Archives: October 2013

The Salt Cave’s unpalatable health claims linger on

The Salt Cave aren’t letting the Advertising Standards Authority grind them down.

A ruling earlier this year was brushed off, leaving their website still peppered with dodgy health claims. Although the adjudication had led to a brackish article in the Daily Mail, the Salt Cave are now sending out eyewateringly implausible press releases in the hope of some rather more savoury press. Continue reading