“Dr” Harald Gaier practises from a rented room on London’s Harley Street.
As one of their editorial panel, he also writes regularly for the controversial and misleading magazine What Doctors Don’t Tell You, where he is described as “arguably the UK’s most knowledgeable practitioner of the major alternative medical disciplines”.
The Advertising Standards Authority ruled today that Gaier must remove misleading and unsubstantiated claims from his website and must not imply that he is a medical doctor.
The complainant challenged whether:
1. the ad misleadingly implied that the advertiser was a medical doctor rather than a practitioner specialising in complementary and alternative medicine;
2. the claim “Scientifically proven medical alternative medicine, paired with orthodox diagnostic tests” was misleading and could be substantiated, because they did not believe that the treatments and diagnostic tests were either scientifically proven or orthodox; and
3. the claims for the efficacy of the three diagnostic tests described by the advertiser were misleading and could be substantiated.
Rather than simply updating his website, Gaier contested the complaint: Continue reading