Practitioners should not be making health claims for Live Blood Analysis. Not a single one. There is no evidence to support them.
The UK Committee of Advertising Practice (CAP) have published guidance on Live Blood Analysis, which advises
CAP is yet to see any evidence for the efficacy of this therapy which, without rigorous evidence to support it, should be advertised on an availability-only platform. Continue reading
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Tagged Anthony Mossop, Asa Simonsson, Ashtead Colonics, Berkeley Clinic, Beverley Bird, Bianca Madison-Vuleta, Bikram Singh Deol, Brainstorm Health, Brina Eidelson, Chris Boardman, Dipika Joshi, Donna Swann, Dove Clinic, Elizabeth Clemons, Energise for Life, Errol Denton, Gareth Edwards, Geeta Tailor, Good Medicine Clinic, Holystik, Inhealth UK, Jane Ranger, Julian Kenyon, Kate A'vard, Katrin Hempel, Linea Natural Nutrition, Live Blood Analysis, LIve Blood London, Live Blood Test, Live Blood UK, livebloodtest, London Natural Therapies, Marianne Greenwood, Matjaz Strojin, Michael Culp, Michael Midgley, Natural Health Clinic, Overton Studios Trust, Phil Richards Performance, Rosedale Clinic, Roy Watkins, Ruben Sherandra Seetharamdoo, Ruth Daber, Sally Gebbie, Sarah Bowles-Flannery, Shannon Douglas, Sherbourne Clinic, Shirah Mustarde, Stella Chadwick, Stephen Ferguson, Steps To Perfect Health, Ulverston Natural Health Care, Virginia Dutton, Vitalise Nutrition
My second full ASA adjudication was published almost two weeks ago while I was away on holiday. I may not have blogged it immediately but I was delighted by this result and am proud to have been behind it.
As the ASA point out, ‘Dr’ Young has no medical qualifications but holds a PhD. In fact his PhD came from the same defunct, non-accredited distance learning college as that of Gillian McKeith, who stopped using the title ‘Dr’ following an ASA complaint. Continue reading
I have already made several complaints to the ASA regarding live blood analysis. I thought I had made my point and had been planning to forget about LBA for a while and concentrate on the Nightingale Collaboration’s Focus of the Month. Following my complaint about the Evening Standard’s ‘PH’ article last week however, and after examining the related company websites, I felt I should inform the ASA of my concerns. Continue reading
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Tagged Alkaline Diet, ASA, Energise for Life, Evening Standard, Food for Life, Gareth Edwards, Live Blood Analysis, pH Miracle, pleomorphism, Raw and Juicy, Robert O Young
The Evening Standard still haven’t replied to my last last email so I thought I’d send them another one:
I am still awaiting your response to my last email (see below). I would like to point out that I feel strongly about this issue and am not able to simply forget about it now that the article has been removed from the website. Continue reading
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Tagged Alkaline Diet, ASA, Energise for Life, Evening Standard, Food for Life, Live Blood Analysis, pH Miracle, pleomorphism, pseudoscience, Raw and Juicy, Robert O Young
Following a tip off by Ben Goldacre, I was shocked to read this article by Victoria Stewart of the Evening Standard, which appeared in yesterday’s ES magazine. (EDIT: The article has since been removed from the Standard site but can be found here.)
It contains such gems as ‘the average sleep-deprived, hard-partying Londoner will probably have an acidic pH level below 7’. Continue reading