Tag Archives: Energise for Life

Live Blood Analysis: no health claims allowed

Practitioners should not be making health claims for Live Blood Analysis. Not a single one. There is no evidence to support them.

The UK Committee of Advertising Practice (CAP) have published guidance on Live Blood Analysis, which advises

CAP is yet to see any evidence for the efficacy of this therapy which, without rigorous evidence to support it, should be advertised on an availability-only platform. Continue reading


My second ASA adjudication: Alkaline diet claims misleading and ‘Dr’ Robert O Young lacks credentials

My second full ASA adjudication was published almost two weeks ago while I was away on holiday. I may not have blogged it immediately but I was delighted by this result and am proud to have been behind it.

As the ASA point out, ‘Dr’ Young has no medical qualifications but holds a PhD. In fact his PhD came from the same defunct, non-accredited distance learning college as that of Gillian McKeith, who stopped using the title ‘Dr’ following an ASA complaint. Continue reading

ASA complaints provoked by the Evening Standard ‘PH’ article

I have already made several complaints to the ASA regarding live blood analysis. I thought I had made my point and had been planning to forget about LBA for a while and concentrate on the Nightingale Collaboration’s Focus of the Month. Following my complaint about the Evening Standard’s ‘PH’ article last week however, and after examining the related company websites, I felt I should inform the ASA of my concerns. Continue reading

More complaints to the ASA and the Evening Standard

The Evening Standard still haven’t replied to my last last email so I thought I’d send them another one:

Dear Charlotte,

I am still awaiting your response to my last email (see below). I would like to point out that I feel strongly about this issue and am not able to simply forget about it now that the article has been removed from the website. Continue reading

‘Raise your PH level like a celebrity’ says the London Evening Standard

Following a tip off by Ben Goldacre, I was shocked to read this article by Victoria Stewart of the Evening Standard, which appeared in yesterday’s ES magazine. (EDIT: The article has since been removed from the Standard site but can be found here.)

It contains such gems as ‘the average sleep-deprived, hard-partying Londoner will probably have an acidic pH level below 7’. Continue reading