Live blood quack Errol Denton handed court bill for £19,000

UPDATE 11/10/14

On 10th October 2014, Denton lost his appeal against his conviction. He said he is now bankrupt and has no means of paying the £7,000 in fines and costs.

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Live Blood Analysis quack Errol Denton was handed a £19,000* court bill today.

As reported here:

Live Blood Analysis: no health claims allowed

Practitioners should not be making health claims for Live Blood Analysis. Not a single one. There is no evidence to support them.

The UK Committee of Advertising Practice (CAP) have published guidance on Live Blood Analysis, which advises

CAP is yet to see any evidence for the efficacy of this therapy which, without rigorous evidence to support it, should be advertised on an availability-only platform.

Denton’s dirty tricks campaign

UPDATE 18/01/13: It appears that Denton has been paying people to sign a petition against me and Jo Brodie. A new Twitter account (@FightRacism2) has also been set up to promote this petition and to spread malicious untruths about us. For further details, see Jo’s Storify post here. The RationalWiki entry for Errol Denton is also being kept updated with recent developments and new, relevant links.

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Live blood quack Errol Denton seems to think Jo Brodie and I are being unfair to him. He claims we’ve been cyber bullying him for two years, purely because of the colour of his skin. We are lower than a cockroach’s belly, apparently.

Of course, Errol hasn’t substantiated any of these claims. Like many of the claims on his sites, they are totally without foundation.

Who can I complain to about Errol Denton?

Someone out there has been pondering this very question.

The following were all typed into Google yesterday and all found my blog:

suing errol denton
suing quack doctors in uk
live blood analysis london
errol denton
errol denton who can i complain to
errol denton complaints

I have plenty of suggestions for who you can complain to.

But first, for the benefit of newcomers, I will explain a little bit about Errol.

Radio 4 You & Yours investigate unregulated ‘live’ blood tests

Thursday’s BBC Radio 4 You & Yours featured a report on live blood analysis.

I won’t go into too much background detail about the technique, the practitioners featured, the Groupon deals I’ve reported to the Advertising Standards Authority or the angry and disappointed customers who found my blog (and subsequently spoke to the media). I have already written about those things extensively (see ‘Further reading’, below).

Let me just share some highlights…

Fitalifestyle added to ASA Hall of Shame

Less than two weeks after publishing a fourth adjudication against them, the Advertising Standards Authority have added Errol Denton’s Fitalifestyle (t/a See My Cells and Live Blood Test) to their list of non-compliant online advertisers.

Denton earned his place in this Hall of Shame with a very ill-judged response to this adjudication, which concerned some ludicrous claims about chlorophyll. He duly deleted the claims from this page of the See My Cells site, only for them later to appear here below an ‘OFFICIALLY PROVEN PHOTO TAKEN FROM NASA WEBSITE!!!’

Fitalifestyle continue to make dubious health claims – even after four ASA adjudications

The Advertising Standards Authority have published a fourth adjudication against material promoting Errol Denton’s Fitalifestyle – as the original complainant explains here. This concerns claims made about nutritional microscopy (also known as live blood analysis), in this case appearing on the FAQ page of his See My Cells website.

The previous three related to a Nutritional Microscopy leaflet, laughable claims about chlorophyll and an ill-advised Groupon promotion. Although the ASA ruled that these ads must not appear again in their current form, the latter two remain online here and here.

But that’s not all… Even if Denton had complied with the demands of the four adjudications, his sites would, in my opinion, still blatantly breach the CAP code, since misleading and unsubstantiated statements abound. These include claims and implications of medical efficacy against a wide range of conditions – some of them serious.