Live Blood Analysis and the ASA: a catalogue of complaints

Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.

When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.

The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners.

Denton’s dirty tricks campaign

UPDATE 18/01/13: It appears that Denton has been paying people to sign a petition against me and Jo Brodie. A new Twitter account (@FightRacism2) has also been set up to promote this petition and to spread malicious untruths about us. For further details, see Jo’s Storify post here. The RationalWiki entry for Errol Denton is also being kept updated with recent developments and new, relevant links.

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Live blood quack Errol Denton seems to think Jo Brodie and I are being unfair to him. He claims we’ve been cyber bullying him for two years, purely because of the colour of his skin. We are lower than a cockroach’s belly, apparently.

Of course, Errol hasn’t substantiated any of these claims. Like many of the claims on his sites, they are totally without foundation.

Are UK Blood Clinic implying cancer can be reversed by following their diet?

(EDIT: The UK Blood Clinic website and video have now been removed, presumably as a result of my complaints.)

I came across the UK Blood Clinic site recently and used FishBarrel to complain to the ASA and Consumer Direct. As often seems to be the case, I believe the company are making a number of misleading statements on their website. But there’s more to it than that…