(EDIT: The UK Blood Clinic website and video have now been removed, presumably as a result of my complaints.)
I came across the UK Blood Clinic site recently and used FishBarrel to complain to the ASA and Consumer Direct. As often seems to be the case, I believe the company are making a number of misleading statements on their website. But there’s more to it than that…
The services on offer include Live Blood Analysis, Alkaline Diet coaching and incredibly – a ‘Cancer Buddy’ service for ‘people with cancer who want better answers and alternatives’.
I’m particularly concerned about this site because of the strong implications regarding cancer, for example in testimonials which state things like ‘I am completely convinced that my tumours have shrunk because of alkalising my body’. As it is illegal to advertise to treat anyone for cancer, I thought it best to inform Trading Standards.
The practitioner, Michelle Zielinski’s understanding of ‘Acid, Disease and Cancer’ seems to have come straight from ‘Dr’ Robert O Young, an impression she confirms in the video here, where she describes Young as a ‘doctor’. Because he continues to use the title ‘Dr’, it is quite possible Zielinski is simply mistaken but as I discussed here, here and here, he is quite obviously nothing of the sort.
Zielinski also says she is a former cancer sufferer. Frighteningly, she says Young could explain ‘why I had got cancer in the first place and how I could reverse that condition’ and that he ‘has impressive results in reversing cancerous conditions’. She goes on to say that she feels she has had a ‘very positive experience with cancer because it has changed my life and only in good ways’ then proves how little she understands about human biology by stating ‘you’ll only find illness and disease in a body which is acidic’.