Weekly ASA adjudications: some interesting informal resolutions and only three adjudications

There were only three adjudications in total this week but fifty-one informally resolved cases. Of the three, just one related to misleading healthcare claims and in fact even that was classed under ‘Publishing’ as it was relating to an ad which had appeared in the Daily Express.

I suppose the fact that the advertiser, My Aesthetics Ltd had described the product as a little ‘JAR OF MIRACLES’ is some indication they may not have been able to substantiate their claims regarding its supposed healing qualities. A quick web search has revealed this ad for what I assume is the product in question. This is interesting as it strongly implies healing qualities, not only in the product name itself but also throughout the ad (eg ‘helps protect and rejuvenates the skin layers thereby helping in the natural healing process’) but at the end states that the product ‘is not capable of healing’. It is also interesting in the use of the nonstandard spelling ‘itchey’ and the complete absence of any information regarding the ingredients of the product or any even vague suggestion of how it might work.