Yesterday, the Advertising Standards Authority inducted the first members into their Hall of Shame.
Their Misleading Online Advertisers page (EDIT 04/02/12 now ‘Non-compliant’ online advertisers), tantalisingly online yet empty since the digital remit was extended this March, now lists four culprits – three of whom are in the Alternative Health sector. Two of these specialise in Reiki Healing – a form of ‘energy healing’ which, though some people find pleasant and relaxing, lacks plausibility and evidence of efficacy for any condition.
The four guilty parties are Samantha Pearce, Allan Sweeney, Life Healthcare (t/a Life Natural Cures) and Vistaprint. Continue reading