The Advertising Standards Authority have upheld my third complaint against live blood analyst and general all round quack, David Parker (t/a Steps To Perfect Health). The last two complaints against Parker had been informally resolved but despite assurances, he failed to remove the problematic claims from his website.
These claims related to Dried Layered Blood Analysis by Light Field Microscopy, Live Blood Analysis by Dark Field and Phase Contrast Microscopy, Full Body Scans using the BEST body scanning system, Sensitivity Allergy Testing using the Electro Dermal screening technique, as well as more general claims about David’s abilities to successfully treat a range of named conditions including arthritis, osteoporosis, bacterial and parasitic infections and cardiovascular disorders.
According to his Practitioner Profile page, David is a graduate of a pair of dubious and nonaccredited quack colleges: the Institute for Optimum Nutrition and the Pan American Institute of Bio Energetic Medicine. He is not a suitably qualified medical professional.
Parker was told to remove all claims from his advertising which stated or implied that his various tests were effective in diagnosing health and medical conditions. He was also told to remove all claims which stated or implied that he could alleviate, treat or cure any health and medical conditions. He was told to remove all claims which could discourage essential treatment for conditions for which medical supervision should be sought and advised to seek Copy Advice from CAP.
I am pleased to note that David has removed the list of conditions he thinks he can treat but disappointed that the majority of the problematic claims remain.
Parker still makes the following claims regarding Dried Layered Blood Analysis by Light Field Microscopy:
Used to identify abnormalities in the blood, e.g. toxic metals, parasites, inflammation, anti-oxidant deficiencies, amino acid profile.
This is an invaluable test to establish both the short and the long term nature of any health problem, as well as generally to give an overall picture of your health. This test gives some of the clinical information required to specifically tailor any health and rejuvenation programme.
He makes the following claims for Live Blood Analysis by Dark Field and Phase Contrast Microscopy:
Used to identify yeast infections, nutrient deficiencies, Qualitative and Quantitative anaemia’s, Acid/Alkaline imbalances, Electro-magnetic deficiency and Pleo-morphic bacteria.
Provides an essential foundational view of the current condition and quality of your blood
i.e. Your river of life!
This is of course utter nonsense, based on the ludicrous belief that blood cells transform into bacteria and fungi, together with the equally ludicrous belief that by looking at the blood, you can diagnose and treat any health condition imaginable.
Full Body Scan
The following claims also remain:
Comprehensive scientific research has shown that the meridians of the body, first mapped by the chinese, have a different electrical resistance to the rest of the body. Much work has been done to build on these maps and a database of information built up with research done on healthy individuals and those with specific health problems.
All this detailed research has created an advanced database of electrical skin restistance data along the meridian pathways. This data corresponds with the correct or incorrect functioning of the bodys organs and systems. Using up to date computer software and digital images, one is able to get an on-screen dynamic reading for an on the spot assessment.
The BEST system is capable of very complex screening techniques. In addition to the full body testing, the BEST system can screen for hormone imbalances, enzyme deficiencies, heavy metal toxicity, bacteria and viral infections, environmental allergies, pesticides and other nasty chemicals.
Once we have established any current sensitivities, a diet designed to support and balance the system can be determined. This would change over time as your health begins to improve! As nutrient deficiencies are corrected and toxins eliminated the recuperative powers of the body improve and adaptation to stress and recovery from illness are maximised. A stronger ability to adapt to changing conditions and environment is a sure sign that your health is improving.
The full body scan readings will begin to normalise and previously weak points will once again show strong.
More imaginative pseudoscientific drivel, alongside the implication that this test can also diagnose pretty much anything.
But although Parker claims that the technique is used by health professionals the world over, including doctors, dentists and homeopaths, he also contradicts himself by noting:
The BEST system does not diagnose, treat or cure any disease, it can however identify energy imbalances, which when corrected should alleviate one’s current symptoms or prevent the physical symptom from manifesting.
Sensitivity Allergy Testing
The following claims are also still there:
Sensitivity Allergy Testing uses the Electro Dermal screening technique to pinpoint an individuals susecptibilities to allergens in their environment. With the knowledge that this testing gives, the individual is empowered to be able to avoid or ideally completely remove the offending allergens from their life.
When using common household cleaners in the shower, on mirrors, toilet, etc., you inhale and absorb a whole new range of poisonous chemicals that can damage the organs, eyes, central nervous and respiratory systems.
As described in the ASA ruling, there is still a table indicating which of eight unnamed “known poisonous ingredients” are included in everyday products such as shampoo, hair spray, fabric softener and cosmetics. There is still a second table listing a large number of “Negative Health Effects” associated with those ingredients, such as skin problems, eye problems including cataract formation, insomnia, respiratory problems including asthma, diabetes, damage to genes, muscle, joint and bone pain, gastrointestinal problems, anaemia, heart problems including heart disease, reproductive problems, headaches, dizziness, hyperactivity and ADD (also known as ADHD), memory loss, immune disorders and allergic reactions.
In short, Steps to Perfect Health have not complied with the adjudication and whether they will do so over the coming weeks remains to be seen.
There are already three live blood analysts on the ASA list of non-compliant advertisers. David Parker seems eager to join them.*
A new era of scientific discovery? Edzard Ernst, The Guardian, 12/07/05
Live Blood Analysis: The Modern Auguries Mark Crislip, Science-Based Medicine, 13/02/09
Live Blood Analysis and the ASA: a catalogue of complaints Josephine Jones, 14/01/13
*UPDATE 25/03/13 Steps To Perfect Health have now been added to the ASA list of non-compliant online advertisers for failure to amend their website following the adjudication. Details are here.