I’ve just found this in my Inbox:
Dear Webmaster, We have just found our link on your https://josephinejones.wordpress.com/2011/03/30/this-weeks-asa-adjudications-three-complaints-upheld-about-misleading-healthcare-claims/ with different anchor text which is pointing to our website WeightWorld.co.uk There are many of the links coming from your website to ours and we feel that it will harm our SERP and SEO efforts as well as your domains too. So I request you to remove that anchor text and link from your website as soon as possible and inform me back. Your kind help will be much appreciated. Many Thanks, Webmaster
If you are a quack who has been caught out for misleading advertising then writing to me and reminding me of this is not a good idea. Telling me I might be harming your SERP and SEO efforts will only encourage me to harm them even more.
So, who are WeightWorld.co.uk?
The briefest glimpse at their site reveals they are in the business of selling a vast range of fitness related supplements and similar quack products, such as slimming pills and patches, “detox” foot spas and colon cleansers.
And a search on the ASA website under the actual company name “Comfort Click” reveals that they are serial offenders, with three adjudications and two informally resolved complaints against WeightWorld.co.uk, and a fourth adjudication against ShytoBuy.co.uk.
The ShytoBuy.co.uk adjudication, dating from July 2012, was particularly interesting, relating to Wartrol, a homeopathic spray which Comfort Click claimed was an effective treatment for genital warts. The product is not registered with the MHRA and Comfort Click assured the ASA that they had removed it from their ShytoBuy website.
The product is currently for sale on that very site, right here and I think the ASA’s compliance teams ought to be informed.
Many Thanks, Webmaster.