This leaflet came through my door yesterday.
Like Arthroplex, Nu-Col is marketed mainly at older people, primarily as a treatment for arthritis and is available in the form of cream or tablets. Like Arthroplex, the products lack a marketing authorisation from the MHRA. Like Arthroplex, the company behind them (in this case Healthy for Life) operate from offshore using PO Box addresses.
It seems that Healthy for Life are under the unusual and mistaken impression that all health problems associated with ageing are caused by a lack of collagen. For some reason, they think collagen is the main constituent of the eyes, liver, skin, muscles, ‘brain lungs’ and more, and that we stop making it once we get past the age of about thirty.
But don’t despair…
Fortunately, there is now a treatment which allows you to rebuild your collagen stores and regain your youth!
Nu-Col is the easy solution to all our problems.
Here are just a few more of Healthy for Life’s astonishing claims:
Nu-Col will help heal skin from the first week and eczema, psoriasis, wrinkles and age spots will all disappear within 2 months.
A regular dose of collagen in your bloodstream will help to quickly rebuild and tone muscle while actively detoxifying your whole body. A more lean body helps to better burn calories and rejuvenate your internal organs for better waste elimination.
Eyes: Eyesight can improve in 4 days.
Heart: Pulse rate can normalise itself in 10 days
Liver: The liver can feel less congested in 24 hours
Prostate: Alleviate symptoms within 7 days.
Thankfully, I don’t need to go to the trouble of reporting any of these claims to the Advertising Standards Authority, who have already banned the Nu-Col leaflet after receiving complaints from four people earlier this year.
The complaints were upheld in full on August 22nd, when the ASA ruled that the ad must not appear again in its current form. Healthy for Life declined to comment on the specific complaints but said they would modify any future copy of the ad.
Since this is just the fourth out of five ASA rulings against Healthy for Life, I’m not convinced that future efforts will be any better.
The details of the other rulings suggest that the company sell a wide range of quack products and that they have been doing so for quite some time. Such products include shark cartilage, colloidal silver and Essiac – “For All Your Cancer Concerns“.
What you can do
Medicinal claims made about unauthorised quack products like these should be reported to the MHRA at Medicines.Borderline.firstname.lastname@example.org.
And if the banned Nu-Col leaflets keep appearing, they should be reported to the ASA, as should any similar advertisement which makes misleading, unsubstantiated claims.
I would also love to hear from you if you spot a Nu-Col leaflet, anything like it, or indeed anything else from Healthy for Life.