Someone out there has been pondering this very question.
The following were all typed into Google yesterday and all found my blog:
suing errol denton
suing quack doctors in uk
live blood analysis london
errol denton who can i complain to
errol denton complaints
I have plenty of suggestions for who you can complain to.
But first, for the benefit of newcomers, I will explain a little bit about Errol.
Errol Denton is a live blood microscopist (or “certified nutritional microscopist”) and qualified iridologist, operating from a Harley Street address. He was trained by the alkalarian cancer quack, ‘Dr’ Robert O Young. According to Young’s ‘New Biology®’, all illness (or ‘dis-ease’) is caused by acidity and may be prevented or ‘reversed’ by an ‘alkaline’ diet. Such ‘dis-ease’ includes all cancers and both Types of diabetes. Young also thinks that viruses aren’t real and that bacteria come into being when your own cells ‘transform’. Young teaches trainee quacks how to observe a wide range of such phenomena using Live Blood Analysis (although many of these phenomena do not exist).
Complaints so far
The Groupon deal resulted in many unhappy customers, several of whom contacted me through my blog. One of these women was left distressed after Errol led her to believe she had markers for cancer and diabetes in her blood. She later spoke of her experience on Radio 4 You and Yours.
Errol’s latest online exploits
But it gets worse. Some of Errol’s recent advertising also seems to breach the UK Cancer Act.
Yesterday, Errol tweeted:
Cancer,Diabetes,HIV etc etc all curable without BIG Pharmaceutical Companies. See here: http://www.livebloodtest.com/case-studies.html …
This is certainly misleading and probably illegal.
And last week, Errol published the blogpost Kate Middleton AKA (Duchess of Cambridge) Burn your Bra and prevent breast Cancer!
Errol isn’t urging just Kate to burn her bra. He claims that wearing a bra can lead to breast cancer, cysts, swelling and breast pain and that he has been advising women for years not to wear a bra.
Errol Denton is not qualified to give out such advice. Furthermore, such claims are completely unsubstantiated.
Denton doesn’t just advise on how to prevent breast cancer; he also thinks he can help clients overcome it:
By changing the diet of one of my client’s drastically she was able to overcome breast cancer without surgery and without the removal of her lymph nodes and has been cancer free for the past four years. She no longer wears a bra ever now either.
I think Errol is in breach of the Cancer Act again here.
Breaches of the Cancer Act should be reported to Trading Standards. Details of your local office may be found here.
Many local offices (mine, for example) redirect complainants to Citizens Advice. It is my concern that such complaints end up being either lost in the system or filed away and forgotten about. For this reason, I think it might be more productive to complain to the offices local to quacks.
For Harley Street, the relevant Trading Standards office is Westminster, who may be contacted at email@example.com.
Unlike the ASA, Trading Standards do seem to play a numbers game. The more complaints they receive, the more likely it is they will act.
If you have been a client of Errol’s, you may be aware of further issues which could also be a matter for Trading Standards. For example, I don’t know if Errol is familiar with regulations relating to disposal of sharps. If not, this document from the Royal College of Nursing may be helpful.
Mark Field is the Conservative MP for Cities of London & Westminster. Details of further elected representatives for the area local to Errol’s clinic are given here.
Advertising Standards Authority
You can complain to the ASA about misleading, unsubstantiated claims – which abound on Errol’s sites. You can also point out instances where Errol’s advertising may dissuade customers from consulting a suitably qualified medical professional.
But remember that the ASA will act on just one complaint and overloading them could be counterproductive. Bear in mind that I will be writing to them myself to point out Errol’s continuing non-compliance.
The MHRA say here that
Information linked to an unlicensed product which makes direct or implied claims may well cause the Section to say that a product falls within the definition of a medicinal product.
- “Liquid Chlorophyll is the most potent blood cleanser and deodorizer”
- “Chlorophyll in liquid form is essential for creating healthy alkaline blood”
- “Everyone should consume at least 20ml per day to ensure perfect health.”
The ASA challenged whether the ad made a medicinal claim for an unlicensed product.
If you too are concerned that Liquid Chlorophyll (or indeed any other products on sale through Errol’s online shop) are unlicensed medicines, you can email Medicines.Borderline.firstname.lastname@example.org for advice.
Citizens Advice Bureau and Small Claims
Your local Citizens Advice Bureau should be able to advise on how to pursue a Small Claims case, for example if you have been left traumatised after being led to believe you have cancer or if you have been unable to obtain a refund after buying a voucher of some sort which you were not able to redeem.
To clarify – this is pure speculation, based on what happened following Errol’s Groupon deal. I don’t intend to imply he has done this recently and really have no idea why someone googled “suing Errol Denton” yesterday.
You don’t need to make a formal complaint to take action against Errol. You may wish to write a critical blogpost, or to simply stir things on Twitter. Or you could just send me the information and I’ll do it myself.
If anyone has any other ideas, I would be delighted to add them to this post.
Radio 4 You & Yours investigate unregulated ‘live’ blood tests Josephine Jones, 17/03/12
Easy ways to see the tweets of someone who’d blocked you on Twitter Jo Brodie, Stuff that occurs to me, 08/10/12