ASA not able to pursue all my Live Blood Analysis complaints… Hopefully compliance action across the sector to follow.

Finding out about Live Blood Analysis, a highly dubious procedure with similarly dubious practitioners was what gave me the impetus to start making complaints and blogging. I am now hopeful that the Advertising Standards Authority will reward my efforts with compliance action across the sector.

Another one of my ASA complaints resolved this week – along with yet more about misleading healthcare claims

There were only six adjudications listed on the ASA website this week and the only one relating to health was yet another example of opticians complaining about each other. I am so bored with this that I can’t even be bothered to link to the other seemingly countless examples recently encountered. To any reader less disinterested than I, they aren’t hard to find.

Of the sixty informally resolved cases, seven were in the Health and Beauty sector:

Live Blood Analysis, pleomorphism and the Advertising Standards Authority

I have been reading the websites of UK practitioners of Live Blood Analysis with increasing interest.

As explained on the Solar Health website, Live Blood Analysis is based on the theory of pleomorphism, as proposed by Günther Enderlein. He believed small harmless particles present in every animal or plant can, under certain circumstances, transform into larger pathogenic bacteria or fungi. In terms of modern day understanding of microbiology, this clearly makes no sense.