Tag Archives: See My Cells

Live Blood Analysis and the ASA: a catalogue of complaints

Live Blood Analysis (also known as “nutritional microscopy”) is a quack diagnostic technique which was described as ‘fraudulent’ by Professor Edzard Ernst as long ago as 2005 and which has already been covered many times on this blog.

When I first heard about Live Blood Analysis, I was so shocked by what I found that I was moved to act. Happily, the ASA had just extended their online remit to include company websites.

The following list details the outcomes of all the ASA complaints I know of concerning live blood analysis and its practitioners. Continue reading

Denton’s dirty tricks campaign continues

UPDATE 18/01/13: It appears that Denton has been paying people to sign a petition against me and Jo Brodie. A new Twitter account (@FightRacism2) has also been set up to promote this petition and to spread malicious untruths about us. For further details, see Jo’s Storify post hereThe RationalWiki entry for Errol Denton is also being kept updated with recent developments and new, relevant links.

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Since my last post on Errol Denton, it was beginning to look like he had perhaps had second thoughts about his hateful, unfounded smear campaign.

There is no current petition against me and Jo Brodie. The apparently anti-racist Facebook group against us has disappeared. The photographs of Jo have gone from Errol’s ‘Black Microscopist’ page. And he hasn’t written a blogpost against us since the 18th of November.

Instead, Errol seems to have been trying his hand at comedy. He has suggested we should all be ‘eliminating’ 5ft of faeces a day (if not, you’d better get a colonic!), he’s conjured up images of gorillas blowing their noses and he has claimed that the bacteria (yes, bacteria) that cause colds live in the colon. Perhaps it isn’t coughs and sneezes that spread diseases, but farting. Continue reading

Denton’s dirty tricks campaign

UPDATE 18/01/13: It appears that Denton has been paying people to sign a petition against me and Jo Brodie. A new Twitter account (@FightRacism2) has also been set up to promote this petition and to spread malicious untruths about us. For further details, see Jo’s Storify post hereThe RationalWiki entry for Errol Denton is also being kept updated with recent developments and new, relevant links.

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Live blood quack Errol Denton seems to think Jo Brodie and I are being unfair to him. He claims we’ve been cyber bullying him for two years, purely because of the colour of his skin. We are lower than a cockroach’s belly, apparently.

Of course, Errol hasn’t substantiated any of these claims. Like many of the claims on his sites, they are totally without foundation. Continue reading

Radio 4 You & Yours investigate unregulated ‘live’ blood tests

Thursday’s BBC Radio 4 You & Yours featured a report on live blood analysis.

I won’t go into too much background detail about the technique, the practitioners featured, the Groupon deals I’ve reported to the Advertising Standards Authority or the angry and disappointed customers who found my blog (and subsequently spoke to the media). I have already written about those things extensively (see ‘Further reading’, below).

Let me just share some highlights… Continue reading

Fitalifestyle added to ASA Hall of Shame

Less than two weeks after publishing a fourth adjudication against them, the Advertising Standards Authority have added Errol Denton’s Fitalifestyle (t/a See My Cells and Live Blood Test) to their list of non-compliant online advertisers.

Denton earned his place in this Hall of Shame with a very ill-judged response to this adjudication, which concerned some ludicrous claims about chlorophyll. He duly deleted the claims from this page of the See My Cells site, only for them later to appear here below an ‘OFFICIALLY PROVEN PHOTO TAKEN FROM NASA WEBSITE!!!’ Continue reading

Fitalifestyle continue to make dubious health claims – even after four ASA adjudications

The Advertising Standards Authority have published a fourth adjudication against material promoting Errol Denton’s Fitalifestyle – as the original complainant explains here. This concerns claims made about nutritional microscopy (also known as live blood analysis), in this case appearing on the FAQ page of his See My Cells website.

The previous three related to a Nutritional Microscopy leaflet, laughable claims about chlorophyll and an ill-advised Groupon promotion. Although the ASA ruled that these ads must not appear again in their current form, the latter two remain online here and here.

But that’s not all… Even if Denton had complied with the demands of the four adjudications, his sites would, in my opinion, still blatantly breach the CAP code, since misleading and unsubstantiated statements abound. These include claims and implications of medical efficacy against a wide range of conditions – some of them serious. Continue reading

Live Blood Analysis performed on BBC’s The One Show

Among the many incredible claims made by Errol Denton (subject of my first and third ASA adjudications as well as this older one blogged here) is that he has appeared on BBC1’s The One Show.

Amazingly, this seems to be true. He appears on the clip below (dated 8/5/09), from just after 3 minutes in, where he analyses the blood of presenter Michael Mosley in order to establish whether a two week cold shower regime has benefited Mosley’s immune system.

Continue reading