‘Dr’ Who?

A worrying number of alternative health practitioners, all absent from the GMC’s List of Registered Practitioners, continue to enhance their credibility by using the title ‘Dr’.

These ‘doctors’ often carry out unregulated clinical tests and treatments which lack robust evidence to support them. Indeed, many such procedures even lack a plausible mechanism of action.

Some practitioners believe they are able to cure cancer. Some offer to treat autism. Some diagnose ‘invisible illnesses’ not recognised by conventional medicine. In many cases, the tests and therapies provided are not only a waste of time and money, they could also be harmful to consumers.

ASA adjudicate against ‘Dr’ San Gogana’s Optimum Health UK

The Advertising Standards Authority have upheld my complaint against ‘Dr’ San Gogana’s Optimum Health UK, whose website was riddled with misleading and unsubstantiated health claims.

These concerned not only ‘Dr’ San’s supposed medical qualifications, but also the potential benefits of Colonic Hydrotherapy, Live/Dry Blood Microscopy, Nutritional Therapy, Stress Management and Facial Diagnostic Analysis.