Thursday’s BBC Radio 4 You & Yours featured a report on live blood analysis.
I won’t go into too much background detail about the technique, the practitioners featured, the Groupon deals I’ve reported to the Advertising Standards Authority or the angry and disappointed customers who found my blog (and subsequently spoke to the media). I have already written about those things extensively (see ‘Further reading’, below).
Let me just share some highlights… Continue reading
Less than two weeks after publishing a fourth adjudication against them, the Advertising Standards Authority have added Errol Denton’s Fitalifestyle (t/a See My Cells and Live Blood Test) to their list of non-compliant online advertisers.
Denton earned his place in this Hall of Shame with a very ill-judged response to this adjudication, which concerned some ludicrous claims about chlorophyll. He duly deleted the claims from this page of the See My Cells site, only for them later to appear here below an ‘OFFICIALLY PROVEN PHOTO TAKEN FROM NASA WEBSITE!!!’ Continue reading
The Advertising Standards Authority have published a fourth adjudication against material promoting Errol Denton’s Fitalifestyle – as the original complainant explains here. This concerns claims made about nutritional microscopy (also known as live blood analysis), in this case appearing on the FAQ page of his See My Cells website.
The previous three related to a Nutritional Microscopy leaflet, laughable claims about chlorophyll and an ill-advised Groupon promotion. Although the ASA ruled that these ads must not appear again in their current form, the latter two remain online here and here.
But that’s not all… Even if Denton had complied with the demands of the four adjudications, his sites would, in my opinion, still blatantly breach the CAP code, since misleading and unsubstantiated statements abound. These include claims and implications of medical efficacy against a wide range of conditions – some of them serious. Continue reading
Excuse my belligerent tone but I truly am appalled and frustrated that despite numerous complaints, innocent members of the public are still being misled by Live Blood Analysts promoted by Groupon.
In addition to making misleading claims in his advertising, one practitioner, Errol Denton, has even – according to comments made online – been treating customers appallingly, resulting in a ‘mass refund’ from Groupon, as well as an adjudication by the Advertising Standards Authority against the original ad.
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Tagged ASA, Cancer, Errol Denton, Fitalifestyle, Groupon, Harley Street, Live Blood Analysis, livebloodtest, Natural Health Clinic, The One Show, Trading Standards
Among the many incredible claims made by Errol Denton (subject of my first and third ASA adjudications as well as this older one blogged here) is that he has appeared on BBC1′s The One Show.
Amazingly, this seems to be true. He appears on the clip below (dated 8/5/09), from just after 3 minutes in, where he analyses the blood of presenter Michael Mosley in order to establish whether a two week cold shower regime has benefited Mosley’s immune system.