My second ASA adjudication: Alkaline diet claims misleading and ‘Dr’ Robert O Young lacks credentials

My second full ASA adjudication was published almost two weeks ago while I was away on holiday. I may not have blogged it immediately but I was delighted by this result and am proud to have been behind it.

As the ASA point out, ‘Dr’ Young has no medical qualifications but holds a PhD. In fact his PhD came from the same defunct, non-accredited distance learning college as that of Gillian McKeith, who stopped using the title ‘Dr’ following an ASA complaint.

ASA complaints provoked by the Evening Standard ‘PH’ article

I have already made several complaints to the ASA regarding live blood analysis. I thought I had made my point and had been planning to forget about LBA for a while and concentrate on the Nightingale Collaboration’s Focus of the Month. Following my complaint about the Evening Standard’s ‘PH’ article last week however, and after examining the related company websites, I felt I should inform the ASA of my concerns.

More complaints to the ASA and the Evening Standard

The Evening Standard still haven’t replied to my last last email so I thought I’d send them another one:

Dear Charlotte,

I am still awaiting your response to my last email (see below). I would like to point out that I feel strongly about this issue and am not able to simply forget about it now that the article has been removed from the website.

‘Raise your PH level like a celebrity’ says the London Evening Standard

Following a tip off by Ben Goldacre, I was shocked to read this article by Victoria Stewart of the Evening Standard, which appeared in yesterday’s ES magazine. (EDIT: The article has since been removed from the Standard site but can be found here.)

It contains such gems as ‘the average sleep-deprived, hard-partying Londoner will probably have an acidic pH level below 7′.